Studies have shown that a physical printed newsletter (as opposed to electronic) that is sent directly to a client or prospect has much greater effectiveness.

The client is much more likely to actually open and read your information and it is kept around longer, serving as a visual reminder and resource.

While electronic, email newsletters can be fired off quickly, by anyone (and often look as though they have been), a properly printed newsletter conveys the sense that you know what you are talking about, which may convince the reader that you are the one to “go to”.

Think about including something that requires a response – a coupon, a contest or the like, which will increase your response rate.

We at Britannia, can assist with design and production of your printed newsletter, and our expertise in Direct Mail can make sure yours gets into the hands of your target audience effectively!