Don’t Panic… Advertise!

With all the economic uncertainty on the horizon now is the time for companies to ramp up their advertising. Rail blockages, oil disruption, and COVID-19 are all coming together to make 2020 a challenging year but ramping up your advertising is one way to come out of it stronger than ever.

Too often the advertising budget is the first item to get cut when times get hard however it’s usually what’s needed most. In these uncertain times getting your name in front of customers will keep you front of mind so even though they may hold off a little longer than normal, when they need the product or service, you’re top of mind (unless you’re selling toilet paper, then apparently no advertising is needed whatsoever)